Brand Consistency
Integrate Your Visual Identity Standards
Your website is perhaps the most widely viewed presentation of your corporate brand. It must speak your brand language across all of the disciplines and offerings of your firm. It must stand as a consistent representation of your business values and vision.
When implementing a content management system, you have an important opportunity to standardize your brand's web presentation attributes, and perhaps even more valuable, automatically enforce these standards amongst your broader content contribution network.
Itechra Web CMS is a perfect partner in the delivery of visual brand consistency. The attribute-based content contribution interfaces restrict contributors from making inappropriate font, color and sizing choices. This is an inherent weakness in typical WYSIWYG CMS implementations which provide comprehensive formatting palettes to site editors.
Within CMS, editors are given the text edit tools they need, such as bold, italics and underline attributes as well as a selection of paragraph formatting options like alignment and lists. The display of your webpage layouts and typography automatically follows your predetermined, templated presentation rules, resulting in consistent brand representation throughout your website, regardless of contributor or content.
An added benefit: you won't waste any time making corrections or revisions to inappropriate document presentation, either when older documents are edited, nor when new ones are created. And, your team can concentrate their time and efforts on contributing effective content, not ongoing presentation issues.
Itechra Web CMS websites are designed using skins to ensure that brand consistency is applied throughout the site. This allows content authors to publish the content for each page without having to worry about the complex markup standards and navigation components required fo each page. Our web developers build CMS page skins and containers using standard Microsoft .NET technology. Standard fonts and styles are defined in CSS files that are referenced by all page templates. Leveraging all of these features together allows a developer to quickly and easily build very complex CMS solutions with minimal effort.
Publishing Agility
Itechra Web CMS significantly increases the agility of content publishers in an organization.
Itechra Web CMS allows an organization to minimize the time and effort required to publish content to the website. Content authors can publish to the website anytime from anywhere using a standard web browser. Content can be published live or scheduled using release and expiration dates.
Using a live publishing model, content authors can instantly make changes to the website without having to involve IT in the publishing process.
Review content prior to it being published live to ensure it displays as intended. The preview feature shows content as it will appear on the website including updated and added navigation.
Reduce Cost
Itechra Web CMS significantly reduces the overall costs of operating and maintaining a website.
Organizational costs are lowered through efficiencies realized through a streamlined publishing process and rapid web development and deployment. Using a Web CMS will considerably speed up the process of updating your website with the requisite, updated information on your products and services. The updated website will reduce marketing costs by avoiding publishing and distribution of different marketing collaterals to customers, partners, resellers, dealers, and other users.
Brand Consistency
Integrate Your Visual Identity Standards
Your website is perhaps the most widely viewed presentation of your corporate brand. It must speak your brand language across all of the disciplines and offerings of your firm. It must stand as a consistent representation of your business values and vision.
When implementing a content management system, you have an important opportunity to standardize your brand's web presentation attributes, and perhaps even more valuable, automatically enforce these standards amongst your broader content contribution network.
Itechra Web CMS is a perfect partner in the delivery of visual brand consistency. The attribute-based content contribution interfaces restrict contributors from making inappropriate font, color and sizing choices. This is an inherent weakness in typical WYSIWYG CMS implementations which provide comprehensive formatting palettes to site editors.
Within CMS, editors are given the text edit tools they need, such as bold, italics and underline attributes as well as a selection of paragraph formatting options like alignment and lists. The display of your webpage layouts and typography automatically follows your predetermined, templated presentation rules, resulting in consistent brand representation throughout your website, regardless of contributor or content.
An added benefit: you won't waste any time making corrections or revisions to inappropriate document presentation, either when older documents are edited, nor when new ones are created. And, your team can concentrate their time and efforts on contributing effective content, not ongoing presentation issues.
Itechra Web CMS websites are designed using skins to ensure that brand consistency is applied throughout the site. This allows content authors to publish the content for each page without having to worry about the complex markup standards and navigation components required fo each page. Our web developers build CMS page skins and containers using standard Microsoft .NET technology. Standard fonts and styles are defined in CSS files that are referenced by all page templates. Leveraging all of these features together allows a developer to quickly and easily build very complex CMS solutions with minimal effort.
Publishing Agility
Itechra Web CMS significantly increases the agility of content publishers in an organization.
Itechra Web CMS allows an organization to minimize the time and effort required to publish content to the website. Content authors can publish to the website anytime from anywhere using a standard web browser. Content can be published live or scheduled using release and expiration dates.
Using a live publishing model, content authors can instantly make changes to the website without having to involve IT in the publishing process.
Review content prior to it being published live to ensure it displays as intended. The preview feature shows content as it will appear on the website including updated and added navigation.
Reduce Cost
Itechra Web CMS significantly reduces the overall costs of operating and maintaining a website.
Organizational costs are lowered through efficiencies realized through a streamlined publishing process and rapid web development and deployment. Using a Web CMS will considerably speed up the process of updating your website with the requisite, updated information on your products and services. The updated website will reduce marketing costs by avoiding publishing and distribution of different marketing collaterals to customers, partners, resellers, dealers, and other users.