Video marketing: More powerful and affordable than ever before
Why are companies expected to spend $175 billion on television ads this year? Quite simply, because it works.
No other medium engages audiences as effectively as the combination of sound and moving images. Yet the conventional wisdom has been that video marketing is out of reach of small- to medium-sized businesses. The prohibitive cost discouraged most from even beginning to consider video marketing. And then there was the question of effectiveness: Why bother broadcasting your message to a few hundred thousand people when your customer base is only a fraction of that size?
Fortunately, all of that has changed.
It is now possible to deliver the power of video to small, highly targeted audiences at a fraction of the cost of broadcast advertising, thanks to the Internet and advances in video production technology.
Five video marketing alternatives to broadcast TV
Just consider these five powerful new ways to get your message out on video:
Enhance your website with video, enabling visitors to see dynamic demonstrations of your product or service.
Upload your video to YouTube and other video networking services for free, then tag it with relevant keywords to make it visible to people searching for terms related to your market. Companies as diverse as IBM Business Services, the Mayo Clinic, Coca Cola, Harley Davidson, and Ace Hardware have created their own “channels” on such websites in order to reach thousands of new customers.
Run your video as an advertisement on websites related to your market and pay only a small fee, usually less than a dollar, when viewers click through to your website. Then measure the effectiveness of your campaign using the rich tracking data provided by the Google AdWords advertising network.
Jumpstart sales presentations with dynamic video, and add extra interest to your direct mail campaigns by including a video message on DVD.
Develop an affordable, targeted, national television ad campaign using Google Television Ads. Use their online interface to create a custom campaign and bid on air time within a budget you specify. Then manage your campaign by tracking impressions and leads using Google’s sophisticated reporting technology.
Itechra: Your total video marketing solution
Itechra is uniquely qualified to help you manage your next-generation video marketing campaign. Our professionally trained Directory of Videography will work with you on every step of the production process, from developing the creative concept to post-production editing, using our own professional grade equipment.
Once your video is complete, Itechra can help you implement your video marketing campaign. Our marketing staff will work with you to develop the right strategy for your organization, and our technical staff will put your video online and on DVD. Itechra has extensive experience with website development and streaming video.
For more information about Itechra video marketing solutions, contact us today.
Video marketing: More powerful and affordable than ever before
Why are companies expected to spend $175 billion on television ads this year? Quite simply, because it works.
No other medium engages audiences as effectively as the combination of sound and moving images. Yet the conventional wisdom has been that video marketing is out of reach of small- to medium-sized businesses. The prohibitive cost discouraged most from even beginning to consider video marketing. And then there was the question of effectiveness: Why bother broadcasting your message to a few hundred thousand people when your customer base is only a fraction of that size?
Fortunately, all of that has changed.
It is now possible to deliver the power of video to small, highly targeted audiences at a fraction of the cost of broadcast advertising, thanks to the Internet and advances in video production technology.
Five video marketing alternatives to broadcast TV
Just consider these five powerful new ways to get your message out on video:
Enhance your website with video, enabling visitors to see dynamic demonstrations of your product or service.
Upload your video to YouTube and other video networking services for free, then tag it with relevant keywords to make it visible to people searching for terms related to your market. Companies as diverse as IBM Business Services, the Mayo Clinic, Coca Cola, Harley Davidson, and Ace Hardware have created their own “channels” on such websites in order to reach thousands of new customers.
Run your video as an advertisement on websites related to your market and pay only a small fee, usually less than a dollar, when viewers click through to your website. Then measure the effectiveness of your campaign using the rich tracking data provided by the Google AdWords advertising network.
Jumpstart sales presentations with dynamic video, and add extra interest to your direct mail campaigns by including a video message on DVD.
Develop an affordable, targeted, national television ad campaign using Google Television Ads. Use their online interface to create a custom campaign and bid on air time within a budget you specify. Then manage your campaign by tracking impressions and leads using Google’s sophisticated reporting technology.
Itechra: Your total video marketing solution
Itechra is uniquely qualified to help you manage your next-generation video marketing campaign. Our professionally trained Directory of Videography will work with you on every step of the production process, from developing the creative concept to post-production editing, using our own professional grade equipment.
Once your video is complete, Itechra can help you implement your video marketing campaign. Our marketing staff will work with you to develop the right strategy for your organization, and our technical staff will put your video online and on DVD. Itechra has extensive experience with website development and streaming video.
For more information about Itechra video marketing solutions, contact us today.